Rank algorithm update from google weeded out a lot of good or bad websites, in the hope of offering it’s search users better results, google engineers published blog post which indicated there were 11.8% organic search results will be affected, in plain English, there are about 12% of google search results are considered low quality by google itself. Google started this change almost one year ago, and recently I see some of my ranks were lowered considerably, but almost all the ranks promoted by articles and blog posts were not affected, some of the keywords even ranked better than before, it’s almost a sure thing that plain link building loses all it’s attraction, at least in the eye of google.
Now what on earth is plain link building and how do people do it? a lot of marketing companies did and are doing the plain link building, they put your links on websites which only exist for holding links, the content on those sites will never be updated, it’s safe to assume all of them are trash, the name of link spamming sites is justified. New google algorithm most likely will punish these link spammers, any links on them will be affected too.
Examples will be great for explanation. It was quite some time ago, I started with this keyword, Chain Sling, it was old way of link building all the way, lately I figured that every site in the campaign had way too many links, and those sites had only links, no real content at all. I would give credit where credit is due, this linking strategy worked, eventually the keyword could be found on first page, this was the case until google made the change. Now let’s look at another keyword, chain puller , we promoted this keyword with articles and blog posts, not too many plain links have been built, the rank for this keyword is making me real happy. Now contextual links win the battle, then what? In fact the only thing matters here is content, as long as you dole out high quality content, your rank will improve over time, since search engines are another kind of readers. You may think there are already too many blogs out there, it’s not true, there will never be too many good blogs, such as this interesting blog, top smartphone , I didn’t put too much effort into it from start, but I never stopped posting, and to my surprise, I have high ranks for some of competitive keywords. As far as SEO concerned, blog marketing with great content is the way to go. Now imagine you have your own blog network, for instance Hitch Ball, then it will be easier to do article marketing.
Remember content is king, you just need to create content, get people to enjoy and share your stuff, in the mean time advertise your business with your content, this strategy will prevail in short or long term. Whatever you do, you will need persistence and patience, nothing will automatically improve overnight, i.e., selling online or improve your search rankings, let’s keep building and maintaining our blogs until end of the day. One of the best articles directories is EzineArticle, google will index a new article on ezine promptly, of course your posts on some blogs will be indexed real fast as well, let look at some aticles or posts which are published and indexed, let’s look at this one, Drum Lifter , good writing, interesting content, indexed and cached, all these points make it perfect for SEO.
By the way, we have hot social media now, no one can afford to not using them. For wordpress blogs, I recommend twitter tools, then go ahead register a new twitter account and app, configure your twitter tools prpperly, then make sure every new post will post a new tweet, it’s real easy and useful, it’s a big loss if you don’t use this tool.
Technorati Tags: Chain Sling, Drum Lifter, Hitch Ball